Information & Policies -
SMS Text Messaging

 

Text Messaging Campaign Policies

SMS/text messaging provides a direct mechanism to reach constituents. By sending content directly to their mobile device, users are more likely to consume and appropriately react to content that has been shared.

While this is a powerful medium, a number of compliance components must be in place in order to leverage these platforms correctly. The Requirments for SMS Text Messaging Campaigns (provided below), the SMS Privacy Policy and the Terms of Service (TOS) cover SMS campaigns.

If you need assistance you can get help directly by contacting the SPC Help Desk or by calling or texting (236) 233-8808.

Requirements for SMS/Text Messaging Campaigns

To conduct SMS/text messaging campaigns, Summit Pacific College must:

  1. Collect consent from campaign participants prior to sending text messages. This can be achieved by offering target participants to opt into text message communications.

  2. Summit Pacific College does not send text messages to recipients under the age of 13.

  3. At the time of consent, provide a description of the types of content/communications. For example, “Receive account notifications via SMS from Summit Pacific College.“

  4. Disclose that the recipient may incur a fee as a result of receiving SMS messages. A typical message may state “Message and data rates apply.”

  5. Notify recipients how often they would receive messages. Verbiage such as “4 messages per month” or “Message frequency varies” are sufficient.

  6. Allow message recipients to opt out of receiving future text messages. Instructions should be provided such as, “Text STOP to cancel”

  7. Provide recipients with a means to receive assistance. This can be done through additional SMS messaging, providing a phone number, or email address.

  8. Provide recipients with a link to the college's Text Messaging Terms of Service.

  9. Provide recipients with a link to the college’s Text Messaging Privacy Policy.